Research Proposal

1. Company Introduction 2.1 Company History label & adenylic acid; Spencer is among the top 6 UK retailers, roll in the hayn to a the great unwashed of people is one of the UKs leading retailers, with over 21 million people see their stores each week. The customer ass choose various kinds of heights feature home product, handsome value clothing, good quality foods, e particular(a)ly restaurant work in store. They have 78,000 employees crossways the UK and territories globally, and have over 700 UK stores, irrefutable an expanding international business (Annual enshroud 2011). During 125 years, they have so many outlets that it is surprising to k instantly that it was originated from a little securities industry faint (h2g2.com, 2011). In 1884, Michael Marks, a Russian born destination refugee opened a stall at Leeds Kirkgate Market. Then, in 1894, after(prenominal) moved to Manchester for opening a shop and entered into a alliance with Thomas Spencer b orn in Skipton, Yorkshire, in 1851, with Spencer invested £300 for his half-shargon. And 1901, Marks and Spencer built a warehouse at Derby thoroughfare and became the Companys commencement exercise registered address and headquarters (Marks & Spencer history). Marks & Spencer has achieved great success chthonian leading of different chairman through with(predicate) two centuries. 1.

2 Company Strategy and Plan In the recent years, M&S has achieved a lot and continued maintaining their influence and Goal through Plan following: Plan 2010 - 2013 a. boil down on the UK From 2010 to 2013, M&S attaches special richness to improve their business capabilities in t he UK. They will yield on selling M&S ! marker product, improve their stores, especially developing on their Clothing, Home and forage business. b. Multi-channel With the pattern to increase growth, M&S considered their multi-channel operations are a key area of growth. Their aim is now to compel the UKs leading multi-channel retailer, rowing sales to amid £800m to £1.0bn by 2013/14.  c. International d. IT, Logistics and Supply Chain Plan 2013 ...If you wishing to get a full essay, order it on our website: OrderEssay.net

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